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Art Direction & Animation for #HispanicHeritageMonth
We embrace the rich cultures and proud traditions of the Hispanic and Latino communities.
Posted by Capital One on Monday, September 25, 2017
Concept: Sliding banner decorated with papel picado (punched paper) and words that encompass the spirit of the month-long holiday: “UNIDAD” (“UNITY”), “AMOR” (“LOVE”), “FAMILIA” (“FAMILY”), and “CULTURA” (“CULTURE”).
The tone is playful and celebratory but conservative out of respect for issues such as DACA and Hurricane Maria.
Concept: Illustrated employee wearing a t-shirt from the company’s Hispanic business resource group, ¡HOLA!, and holding an active confetti canon.
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