Art Direction, Design & QA of Sprint Homepage Redesign
We were tasked with taking a cluttered, “deals, deals, deals!”-dominated homepage and minimalizing it. Utilizing research and testing, we pushed beyond the ask to create what customers want to see from Sprint: a fresh design, approachability, humanity, authenticity, and transparency. To do this, we infused the page with a structure that allows users to get right where they want to go, uncharacteristically bold messaging, fun illustrations, subtle hover animations, and photography that captures real people having real moments.
Currently in A/B testing, the cleanliness of the page architecture has so far resulted in an unprecedented 224% surge in product orders.
The homepage redesign included a top navigation restructuring that will roll out later.