'Peace Starts With Me' by Noriko Okaku

PUMA has launched a new annual project, “Peace Starts With Me,” through their PUMA.Peace iniative. The project features original work from 7 international filmmakers to be shown at the World Peace Festival 2011. The filmmakers range from world-renowned award-winning artists, to recent graduates. Their 30 to 90 second films encompass a diverse range of styles including 35mm live action, experimental animation and fine art and are based on the idea that “peace starts with me.” Each film can be downloaded and shown, without any fees, thus acting as ongoing tools for peace—for all.

“The goal of our PUMA.Peace initiative is to create programs that foster a more peaceful world than the one we live in today,” said Jochen Zeitz, CEO of the Sport & Lifestyle Group, PPR, Paris, France. “Each of us can make a difference in this world as individuals, as corporations and through strategic partnerships. Moreover, at PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.”

Noriko Okaku

Japanese-born Noriko Okaku studied at the Chelsea College of Art and Design, and the Royal College of Art. Her art ranges from audiovisual work, to performance and experimental animation. She has had solo exhibitions in galleries in Japan and Europe.

Magali Charrier

Magali Charrier is an experimental filmmaker and animator and a gruadate from the Royal College of Art in 2010. She juxtaposes live action and animation to investigate the moving body and its failings.

Tom Gran and Kayleigh Gibbons

Tom Gran and Kayleigh Gibbons graduated from the University of the West of England in 2010. Their first film Scunner premiered at Encounters Film Festival and was screened throughout the world. This is their second project together.

Max Hattler

Educated at Goldsmiths and the Royal College of Art, Hattler has made over 20 moving image works and has shown at exhibitions and film festivals worldwide, winning many awards.