Rihanna for Vita Coco

Vita Coco Coconut Water has launched their new Summer ad campaign featuring Caribbean-born superstar Rihanna. Some of you may remember that the beverage was strategically placed in the singer’s controversial “Man Down” video and she’s been spotted drinking it everywhere. As a new spokesperson, the tropical beauty joins Madonna, Red Hot Chilli Peppers singer Anthony Kiedis, surfer Kelly Slater, baseball players A-Rod and Dustin Pedroia and more who have already endorsed the product. In a press release Rihanna said, “I love Vita Coco! It’s real coconut water from hand-picked coconut.” “It’s delicious and so good for you,” she continued. “Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” says Madonna. See official ads and photos from the photo shoot below.

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With Summer’s hottest days right around the corner, consumers are following Rihanna and Madonna‘s lead in choosing Vita Coco as their all-natural source of hydration. Vita Coco — which is never from concentrate — contains the five essential electrolytes, 15 times the potassium of a traditional sports drink, and 100 percent of the daily requirement of vitamin C, delivers super-hydration functionality with every sip. The beverage is available in 6 great tasting flavors: Pure, Açaí & Pomegranate, Tangerine, Passion Fruit, Pineapple and Peach & Mango.

About Vita Coco

Founded in 2004 and based in NYC, Vita Coco® is the brand that started America’s craze for fresh coconut water. In the U.S., Vita Coco is sold at over 20,000 retailers including Whole Foods Market, GNC, Kroger, Publix, Ralph’s, Stop & Shop, Giant, Costco select Wal-Mart stores and many chain and independent groceries. It is also sold in most major U.S. airports and university campuses, as well as online at Amazon.com.

Rihanna on Tour

watch Rihanna kick-off her tour in Baltimore

Rihanna on WhoSay

Rihanna launched her LOUD Tour on June 4th which will continue through August. Check out a private glimpse of her life as she preps for the event singing, dancing and picking out wardrobe. Keep up with tour dates and buy tickets for LOUD here. Also… the LOUD Tour afterparty in Vegas will take place at Club Nikki on July 2, 2011. Rihanna will be hosting the event so get your tickets here!