Google Chrome's Lady Gaga 'Edge Of Glory' commercial

MTV recently premiered their Lady Gaga special, Inside the Outside, and Google Chrome snuck in a little advertising displaying how the Pop singer uses Google products to connect with her very large fan base. These fans use the internet —YouTube especially — to share covers of her songs, imitate her looks and post tutorials, and follow their Mother Monster online.

Intended to showcase Lady Gaga‘s special and unmediated relationship with her fans, the Little Monsters, this film is a demonstration of the power of the web in its own right. The project includes Lady Gaga‘s shoot in NYC on May 8th and shipping materials to the television networks for air — all of which took 10 days to capture. Within hours of the release of her new single “Edge of Glory” on May 9th, fans began uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project. Fans responded within minutes and uploaded hundreds more videos. In real time, as fan videos streamed in, editors were putting them into the film. The film was completed on May 18th, enjoy it below.