Web. Print. Social Media.
For 17 years Lanaé (aka theComplex) has been evolving into a savvy Creative/Art Director, Content Curator/Creator, Webmaster, Designer, Artist, and Photographer. She has utilized her understanding of design, social media, technology, culture and people to turn challenges into measurable successes for Fortune 500s, startups, NGOs, government agencies, and politicians.
In 2008, she became the Creative Director at Virtcom Consulting, a diversity consulting firm and The World Diversity Leadership Summit, an international diversity conference held at the United Nations in New York City. While leading various design projects for global brands such as HSBC, Arrow Electronics, Sovereign Bank and Disney, she also earned her certificate in project management.
She then brought her skillsets to LivePerson, a global software company, where she furthered her UI/UX, social media and marketing knowledge working with Verizon, Sony, Microsoft, ShopNBC, AT&T and many more. She also initiated the launch of a tool to empower the company’s Account Management team and alleviate strain on creative resources.
Creative Direction, Art Direction, Project Management, Database/Website Administration, Branding and Identity, Rebranding, Redesign, Web Design, UI/UX Design, Web Usability, Web Analytics, SEO, Graphic Design, Print Design, Editorial Design, Typography, Color Theory, Content Curation, Blog Management, Content Management, Social Media Management, Advertising, Email Marketing, eLearning/Instructional Design, Video Editing, Audio Editing, Photography, Illustration
Webmaster Tools), Adsense, Adwords, DoubleClick, Facebook, LinkedIn, Twitter, Instagram, Pinterest, Hootsuite, Buffer, Later, Prezi
In 2011, Lanaé began managing creative and social initiatives for clients in agriculture, energy, transit, and media distribution at ProActive Communications, a PR firm and VOPED, an online video platform. She also helped transform branding and operations for both companies, trained clients and colleagues, and implemented Agile Scrum to improve project efficiency and team communication.
In 2015, she took over creative direction for Mayor Richard Thomas’ winning campaign in New York.
Currently, Lanaé fuses her project management skills, design expertise and passion for causes on print, digital, television, and radio campaigns at GMMB, an award-winning ad agency. She has also recently launched several collections of prints, apparel, home décor, and stationery featuring her original artwork. Additionally, she oversees editorial content, design, technology, marketing and ad sales at Sinuous Magazine, a multicultural exploration of art, entertainment, fashion and social issues.
- Lanaé Talks Struggle, Inspiration & Future Plans on Revision Path.
- The Dogg Blogg features theComplex Media & Design for Women’s History Month!